University of California Website

The Challenge

University of California approached us to redesign their outdated website. The UC system is made up of 10 campuses and various research centers across California and this website serves as a marketing tool for potential students and a portal for attending students and faculty.

Our team worked closely with UC leadership to design a visually immersive website experience with added functionality for ease of content management.


•  Website Design
•  Content Strategy
•  UX Research
•  Responsive Design
•  Interaction Design
•  Engineering & Delivery


Design Process

Using the University of California's established brand guidelines, we created a holistic web experience that felt cohesive with existing marketing materials.

We seized the opportunity to add motion and dynamism to the UC visual system, working closely with engineers to ensure an immersive and seamless experience.


Content Management

The ability to transfer thousands of existing articles and press releases from the old site to the new site was very important to the client.

To ensure the transition was successful, our team created a flexible system of article layouts that could be easily customized to sustain a high volume of unique content.


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