Car Bibles Brand Identity
The Challenge
Recurrent Ventures approached us to create a brand identity for Car Bibles, one of their media properties. Car Bibles is an online resource for car enthusiasts with a focus on DIY and product reviews.
Our team worked closely with Recurrent Ventures stakeholders to take an uninspired brand with dedicated fanbase and establish it as a leader in the auto industry.
Priorities
• Authentically Auto
• Knowledgeable
• Straightforward
• Contemporary
• Masculine
Research & Process
We looked at popular and credible brands within the auto industry for inspiration. We discovered the connecting thread between auto enthusiasts and the brands they love was performance.
The logo we created combined a checkered flag, the letter "C" and a sense of perspective that alluded to speed.
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