Car Bibles Brand Identity
The Challenge
Recurrent Ventures approached us to create a brand identity for Car Bibles, one of their media properties. Car Bibles is an online resource for car enthusiasts with a focus on DIY and product reviews.
Our team worked closely with Recurrent Ventures stakeholders to take an uninspired brand with dedicated fanbase and establish it as a leader in the auto industry.
Priorities
• Authentically Auto
• Knowledgeable
• Straightforward
• Contemporary
• Masculine
Research & Process
We looked at popular and credible brands within the auto industry for inspiration. We discovered the connecting thread between auto enthusiasts and the brands they love was performance.
The logo we created combined a checkered flag, the letter "C" and a sense of perspective that alluded to speed.
More Work
Google & CourseraDesign System, Illustration, Product
ServiceNow PlatformProduct Design, Design System
University of CaliforniaWebsite Design
FedExIllustration
State Street AlphaWebsite Design, Infographics
Re:wildBrand Design
TIFF Investment ManagementIllustration
Copper Cane SpiritsWebsite Design
Cinch Home ServicesWebsite, UI, Print & Marketing Design
Brookfield PropertiesBrand Design
Recurrent VenturesBrand & Website Design
Art of BoardCampaign
Ms. Lauryn HillTour Merchandise
Coors Light Summer BrewBrand & Package Design
LogofolioBrand Design
Copyright 2024 Adrian Posadas. All rights reserved.