FedEx Illustrations
The Challenge
FexEx approached us to create an illustration style to add to their global brand toolkit. Having an ownable illustration style would allow FedEx to create campaigns and collateral without the use of photography.
We collaborated with FedEx stakeholders to establish an iconic illustration style that could be used on a global scale.
Priorities
• Simple & Iconic
• Brand-Centric
• Dynamic & Colorful
Design Thinking
In an effort to keep the illustration style as simple as possible, our team kept the color palette incredibly simple.
FedEx is famously known for their vivid purple and orange colors, so we chose to limit our color usage which introduced minimalism and sophistication to the illustrations.
More Work
Google & CourseraDesign System, Illustration, Product
ServiceNow PlatformProduct Design, Design System
University of CaliforniaWebsite Design
State Street AlphaWebsite Design, Infographics
Re:wildBrand Design
TIFF Investment ManagementIllustration
Copper Cane SpiritsWebsite Design
Cinch Home ServicesWebsite, UI, Print & Marketing Design
Brookfield PropertiesBrand Design
Recurrent VenturesBrand & Website Design
Car BiblesBrand Design
Art of BoardCampaign
Ms. Lauryn HillTour Merchandise
Coors Light Summer BrewBrand & Package Design
LogofolioBrand Design
Copyright 2024 Adrian Posadas. All rights reserved.