Coors Light Summer Brew Packaging
The Challenge
MillerCoors approached us to create a brand identity and package designs for their new Coors Light Summer Brew citrus radler. We created a refreshing twist on the classic Coors Light brand.
Our team worked in collaboration with the MillerCoors in-house marketing team to deliver a package design that aligned with their business goals.
Priorities
• Iconic Branding
• Cohesively Coors
• Refreshingly Summer
• Bright & Colorful
Design Inspiration
We created Summer Brew's rising sun design by flipping the iconic Coors Light mountain peak to create refreshing summer citrus wedges.
We were able to create something new by leveraging the equity of familiar brand elements.
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